Tourism expert and media personality Abeiku Santana has described popular American streamer IShowSpeed’s acquisition of a Ghanaian passport as a calculated and strategic move aimed at boosting the country’s tourism profile and attracting investment.
Speaking on the development, Abeiku Santana noted that IShowSpeed’s massive global following presents Ghana with a unique opportunity to reach millions of young people worldwide. According to him, associating the influencer with Ghana strengthens the country’s soft power and positions it as an attractive destination for travel, culture, and business.
He explained that IShowSpeed’s presence and endorsement of Ghana can significantly influence international perceptions, especially among the youth demographic that actively follows digital creators. Abeiku Santana stressed that such visibility can translate into increased tourist arrivals, brand partnerships, and investor interest.
The tourism advocate further pointed out that countries across the world are increasingly leveraging celebrity influence and cultural diplomacy to drive economic growth, adding that Ghana’s engagement with IShowSpeed aligns with this global trend.
Abeiku Santana’s comments have sparked conversations online, with many Ghanaians debating the broader implications of the move. While opinions remain divided, he maintains that beyond the headlines, the long-term benefits could include heightened global attention, stronger diaspora engagement, and new opportunities for tourism and investment in Ghana.
