The government has assured Ghanaians that prices of ‘fugu’ will remain stable despite growing demand following the introduction of the Wednesday-wearing policy encouraging the use of locally made traditional attire.
Concerns had emerged among sections of the public that the policy—aimed at promoting Ghanaian culture and supporting local textile producers—could trigger a spike in the cost of the popular handwoven fabric.
However, government officials say measures are in place to prevent arbitrary price hikes and protect consumers.
Policy Designed to Promote Local Industry
The Wednesday-wearing initiative forms part of broader efforts to boost patronage of made-in-Ghana goods and strengthen the local textile and fashion industry. By encouraging public servants and citizens to wear traditional attire—particularly ‘fugu’—midweek, authorities hope to stimulate production and create jobs across the value chain.
Stakeholders in the textile sector have welcomed the move, describing it as timely and beneficial for local weavers and designers.
Monitoring Mechanisms in Place
Officials indicated that relevant agencies are closely monitoring the market to ensure fairness in pricing. They stressed that while increased demand could naturally influence supply dynamics, there is no justification for excessive or exploitative pricing.
Government says it remains committed to balancing cultural promotion with consumer protection.
Industry Players Urged to Act Responsibly
Producers and retailers have also been urged to act responsibly and avoid taking undue advantage of the policy shift. Authorities emphasized that the initiative is meant to empower local businesses, not burden consumers.
With assurances from government, citizens are expected to embrace the Wednesday-wearing policy confidently, knowing that the cost of ‘fugu’ will remain within reasonable limits.
