The Chief Executive Officer of the Ghana Tourism Authority, Maame Efua Houadjeto, has explained that the decision by many Ghanaians to wear the national football jersey during the country’s Independence Day celebrations was part of efforts to promote the “Bring Back the Love” campaign.
According to her, the initiative was designed to reignite patriotism among citizens and encourage Ghanaians to reconnect with national pride, unity and support for local culture and tourism.
Speaking in an interview following the celebrations marking Ghana’s independence, Houadjeto said the jersey symbolised more than football. She noted that it served as a unifying symbol that reflects the passion, resilience and shared identity of Ghanaians.
She explained that the tourism authority supported the idea because it aligned with broader efforts to strengthen national identity while promoting Ghana as a destination for both domestic and international tourism.
“The idea of wearing the Ghana jersey on Independence Day was intentional. It is part of the ‘Bring Back the Love’ campaign which seeks to encourage Ghanaians to rediscover their love for the country, our culture and everything that defines us as a people,” she said.
The GTA CEO stressed that tourism thrives when citizens themselves take pride in their country and actively promote it through their lifestyle and national celebrations.
She added that national events such as Ghana Independence Day provide an opportunity to showcase Ghana’s heritage, creativity and unity.
According to Houadjeto, the “Bring Back the Love” campaign forms part of a wider strategy by the tourism authority to strengthen domestic tourism while building on the momentum created by previous initiatives aimed at promoting Ghana globally.
She noted that when citizens proudly display national symbols such as the Ghana jersey, it creates a powerful image that resonates both locally and internationally.
“It is about reminding ourselves that we are proud of who we are as Ghanaians. When people see that pride, it encourages them to experience Ghana, visit our destinations and appreciate our culture,” she explained.
The campaign also encourages Ghanaians to patronise local tourism sites, festivals, foods and creative arts as a way of boosting the sector and creating economic opportunities.
Over the years, the GTA has rolled out several campaigns to boost Ghana’s visibility on the global tourism map while encouraging citizens to explore the country’s rich cultural and natural attractions.
Houadjeto emphasised that sustained national pride and participation from citizens remain key to the success of these initiatives.
She expressed optimism that the growing enthusiasm seen during the Independence Day celebrations, including the widespread wearing of the Ghana jersey, signals a renewed commitment among citizens to celebrate and promote the country.
