Ghanaian broadcaster and media personality Paul Adom-Otchere has underscored the economic value of the creative industry, stating that art has grown into a multi-billion dollar global business that countries like Ghana must take seriously.
According to him, the global art market — which includes visual arts, music, film, fashion, and other creative expressions — generates billions of dollars annually and provides employment for millions of people across the world. He noted that beyond cultural expression, art has become a powerful economic tool capable of driving national development when properly supported.
Speaking on the importance of investing in the sector, Adom-Otchere stressed that Ghana possesses immense creative talent that could significantly contribute to the economy if the right structures and policies are put in place. He argued that governments, private investors, and institutions should view the arts not merely as entertainment but as a viable industry with strong commercial potential.
He further explained that countries that have strategically invested in their creative sectors have seen substantial returns, citing the growth of global entertainment hubs where music, film production, digital art, and cultural exports have become major sources of revenue.
Adom-Otchere added that Ghana’s vibrant arts scene — from music and film to visual arts and fashion — positions the country well to tap into the expanding global creative economy. However, he pointed out that challenges such as limited funding, inadequate infrastructure, and weak intellectual property enforcement continue to hinder the sector’s full potential.
He called for stronger collaboration between government agencies, cultural institutions, and the private sector to build sustainable platforms for artists and creatives. According to him, improving access to funding, expanding digital distribution channels, and promoting Ghanaian art internationally could significantly boost the industry.
Adom-Otchere also urged young creatives to take advantage of emerging opportunities in the digital space, noting that technology has made it easier for artists to reach global audiences and monetize their work.
He concluded that with strategic investment and policy support, Ghana’s creative industry could become a major contributor to job creation, tourism, and economic growth, reinforcing his view that art is not only cultural heritage but also a thriving multi-billion dollar business.
