The Ghana Union of Traders’ Associations (GUTA) has called on young people across the country to shift their focus from seeking government employment to exploring opportunities in entrepreneurship and self-employment.
According to the Association, the growing number of graduates entering the job market each year far exceeds the limited vacancies available in the public sector, making it increasingly unrealistic for many to rely solely on government jobs for livelihood.
Speaking on the issue, GUTA leaders stressed that the private sector holds vast untapped potential that young people can leverage to build sustainable careers. They noted that sectors such as trade, agribusiness, manufacturing, and digital services offer numerous opportunities for innovation and income generation.
The Association urged the youth to develop practical skills, adopt an entrepreneurial mindset, and take advantage of available training programmes to enhance their employability and business prospects. It also encouraged young people to start small and gradually grow their ventures, rather than waiting indefinitely for formal employment.
GUTA further highlighted the importance of discipline, resilience, and creativity in entrepreneurship, noting that while starting a business may come with challenges, it also provides greater independence and long-term financial stability.
The Association also called on government and financial institutions to create an enabling environment for young entrepreneurs by improving access to affordable credit, reducing bureaucratic barriers, and investing in skills development initiatives.
Additionally, GUTA emphasized the need for mentorship and partnerships, encouraging experienced business owners to support emerging entrepreneurs through guidance and knowledge sharing.
The appeal comes at a time when youth unemployment remains a major concern, with many graduates struggling to secure jobs after completing their education. GUTA believes that a strong shift towards self-employment could help ease the pressure on the job market while driving economic growth.
Reiterating its commitment to supporting local businesses, the Association assured young people of its readiness to collaborate on initiatives that promote entrepreneurship and empower the next generation of Ghanaian business leaders.
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