Prudential Bank Ghana has partnered with Nita Travels to roll out an exclusive international business travel initiative aimed at supporting customers seeking trade and investment opportunities in Asia and Europe.
Under the partnership, selected customers of Prudential Bank will embark on curated business trips to South Korea, Turkey and China—three major global trade hubs known for manufacturing, technology, textiles and wholesale markets.
Boosting Trade and Cross-Border Opportunities
The initiative is designed to provide entrepreneurs, importers and SMEs with direct access to international suppliers, manufacturers and business networks. Participants will have the opportunity to explore factories, attend trade exhibitions, engage wholesalers and build strategic partnerships.
Officials say the programme aligns with Prudential Bank’s broader commitment to supporting Ghanaian businesses beyond traditional banking services.
Strategic Collaboration for Business Growth
Speaking on the partnership, representatives from Prudential Bank highlighted the importance of equipping customers with practical exposure to global markets.
“This initiative goes beyond financial services. It is about empowering our customers with the right connections and insights to scale their businesses internationally,” a bank official noted.
Nita Travels, known for organising structured business tours and trade missions, will coordinate travel logistics, visa processing, guided market tours and networking engagements in the host countries.
Targeting Key Global Markets
South Korea offers advanced technology and manufacturing opportunities, Turkey is a gateway to Europe and the Middle East with strong textile and industrial sectors, while China remains a dominant global manufacturing and wholesale powerhouse.
By focusing on these markets, the partnership seeks to help Ghanaian entrepreneurs diversify supply chains, access competitive pricing and improve product quality.
Supporting SMEs and Importers
The programme is expected to particularly benefit small and medium-sized enterprises (SMEs), importers and traders looking to expand their product lines or establish direct sourcing relationships.
Participants will also receive financial advisory support from Prudential Bank to facilitate transactions, trade financing and international payments.
Strengthening Customer Value Proposition
The collaboration underscores Prudential Bank’s strategy to deepen customer engagement through value-added services.
With Ghana’s private sector increasingly looking outward for growth, the Korea, Turkey and China business trips are anticipated to open new doors for local enterprises seeking global competitiveness.
